Strategic Clarity and Process Improvements Lead to Sales and Profit Growth

Organize and Develop for Long-Term Success

The objectives included:

1) Developing a strategic plan.
2) Organizing and developing the sales department.
3) Integrating better processes throughout the company.
4) Improving financial reporting.

Achieving Clarity and Process Improvements

Brought clarity to the target market to leverage the knowledge and capabilities of the organization and achieve better gross margin performance.
Developed processes in all departments that reduced errors and enabled the organization to serve more customers better.
Helped to create a culture of positive behaviors, disciplined execution, and ongoing accountability.
Included the team in the development of the long-term plan, and supported methods that had them participate in a culture of commitments and execution.
Identified and supported the build-out of information systems that provided the team the information necessary to deliver exceptional customer experiences.
Led the development of financial reporting systems that enabled the organization to have timely and accurate financial data.

Results

Service Testimonial

With a desire to double our business in three years and seeking to complement the internal strengths of our leadership team, we contacted Neal Lappe at Selling Forensics. We became aware of Neal’s experience in sales, marketing and process improvement; and felt those skills and experiences could help drive future sales and profits. After three years, we’ve seen a dramatic improvement throughout our company. We now have a dedicated sales organization with clarity about our target market, what we want to achieve and how to make it happen. Through Neal’s guidance we have successfully doubled our top line and more clearly defined our ideal customer which has resulted in significantly improved gross margins. Process improvements and a rhythm of execution have been implemented in our tour operations department, resulting in higher customer satisfaction and an extraordinary net promoter score performance.

Initiatives that Neal led also helped us to more clearly define our purpose, core values and ideal employee characteristics. These steps helped us develop a dedicated team that is highly engaged and a culture that allows them to thrive. Most importantly, Neal has become a trusted partner to our entire team.!

Jay Bloxsom, CEO, Nations Classroom